MAIP 2020: Goodby Silverstein & Partners

Goodby Silverstein & Partners came by including Maria Lee, Darien Ahn, Alex Petosa, Crystal Chan, and a familiar face, Leslie Bee!! Our NSAC team (2nd nationally, hello!) had the privilege to have our resumes workshopped by Leslie, so it was awesome to hear a shoutout. Thank you again, Leslie!

They hit us quick with the pandemic and how they addressed the racial situation that arose almost immediately as the story developed. Maria showed powerful ads on responding to racism especially in regards to COVID-19 and Black Lives Matter. She even showed ways we could address it in our every day lives with the hashtag #Respond2Racism. Check it out!

We went into breakout rooms (7 of us in each group) and I volunteered to be our moderator for the different briefs:

Social Listening

  1. When was a moment you witnessed or were the target of racism? How did you respond? How do you wish others would respond?
  2. In your experience, what have been the most effective ways to respond to racism?
  3. What was an example of content that recently influenced your perspective about race and racism?

There were so many more, but I wanted to focus on more of the social listening aspect of it. Everyone in the group had answers that involved personal stories of experiencing racism, directly and indirectly. Someone said a friend of hers didn’t call out his friend for his racist jokes around her, and it turned their friendship sour because he made excuses for him. I’ve been around people with this type of humor and I simply turn away from the situation because it’s not worth my time.

I don’t know if that’s the correct response or not. It’s just something I know that I’ve done and probably would do again. I fear anytime someone does say something racist, I don’t want to poke a bear and engage. I hate violence, and I was always taught to turn away from it as much as possible. This is where I think it is part of a brand’s social responsibility to speak up.

Thank you for reading! #MAIPithappen

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